News

Bobini – 2024 Children’s Brand of the Year

23.09.2024

Bobini, a brand by Dr. Miele Cosmed Group that has been synonymous with loving care and baby safety for 30 years, has won the prestigious 2024 Children’s Brand of the Year* award. This unique award attesting to the high quality of products and consumer trust is granted by Best Brands Connect / Polish Institute for Brand Development.

Wash and care cosmetics, wet wipes and laundry detergents are the products that make up a comprehensive offer for caring parents. The brand’s slogan is “Feel the loving care.” The source of the brand’s trust among parents lies in

properly selected ingredients that make Bobini products gentle on the skin and effective at the same time.

All products are dermatologically tested, and a great part of the portfolio is hypoallergenic. The brand consists of three basic lines: Bobini Baby, Bobini Kids and Bobini Fun.

The core of the brand consists of five pillars.

  1. High-quality formulas based on naturally sourced ingredients
  2. Offer adapted to the age
  3. Gentle daily bath care combined with fun and play
  4. Communication with children and parents to support the development of toddlers
  5. Care for the planet (i.a. through recyclable packaging).

For more information about the brand, go to https://bobini.pl/en/

In addition, Bobini received a nomination for the 2024 Kid’s Star award. This prestigious award is given to brands that stand out on the market with products that are particularly loved by the little ones. The nomination is a great honor and motivates us to continue creating cosmetics that fully meet the needs of children and their parents.

*Children’s Brand of the Year – Quality and Joy is a nationwide project in which the best brands on the market offering the highest quality products, services, solutions created with children in mind are rewarded and promoted.